Be | Shaping the Future UK
Be | Shaping the Future is a pan-European management and technology consultancy with over 1,700 employees globally. Their UK arm specialises in the financial services industry: programme management, regulatory compliance, data analytics, and technology strategy for banks, capital markets firms, and payments companies.
But global scale doesn't automatically mean local pipeline. The UK team needed its own stream of qualified leads. They had tried multiple agencies. They even had another agency on retainer when they first spoke to us.
The problem wasn't volume. Their existing agency delivered contacts. But contacts aren't clients. The leads didn't match the seniority, sector, or project complexity that Be UK needs. The team was burning time on conversations that went nowhere.
During our discovery call, we mapped Be UK's ideal client profile: financial services organisations needing consulting support for regulatory change, digital transformation, and operational resilience. The target was senior decision-makers at UK banks, asset managers, and payments firms.
We built campaigns specifically for this niche. Not "IT consulting" broadly. We focused on the exact pain points Be UK solves: regulatory compliance, risk management, operating model transformation, and cards & payments strategy.
Be UK kept their existing agency running in parallel. We welcomed the comparison. Side by side, the difference would speak for itself.
The difference was immediate. Where the previous agency delivered volume, we delivered relevance. Decision-makers from banks and financial services firms. People with genuine project needs, real budgets, and authority to sign.
Over 10 months, we delivered 210 qualified leads from the financial services sector. With a 37% close rate and an average project value of £42,000, the maths was simple. Be UK ended their retainer with the other agency within weeks of our first results arriving.
No retainer. No lock-in. Just results that made the decision obvious.
We had another agency on retainer when we started working with Elevate. Within weeks, the difference in lead quality was clear. Elevate consistently delivered decision-makers from financial services firms who genuinely needed consulting support. We ended the other contract.
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