Crux IT Consulting Services
Crux IT Consulting delivers custom eLearning solutions, LMS development, Salesforce implementation, and mobile application development for corporate, education, government, and healthcare clients across the UK and India.
Their niche is specific. Their expertise is deep. And their experience with marketing agencies had been universally poor.
Agency after agency had promised leads. Each delivered contacts that didn't understand what Crux does, didn't have the budget for the scale of work they deliver, or simply weren't serious buyers. The team was spending more time qualifying bad leads than doing actual client work.
By the time they spoke to us, scepticism wasn't a mood. It was a policy.
Crux's niche is specific: organisations that need custom eLearning, LMS administration, Salesforce consulting, or application development. Not generic IT. Not body-shopping. Real, project-based consulting work.
During our discovery call, we worked closely with the team to define exactly what a qualified lead looks like: companies with genuine project budgets, clear requirements, and a timeline. Not enquiries. Not information-seekers. Buyers.
We built campaigns that spoke directly to these buyers, positioning Crux's breadth of services as a competitive advantage. Rather than generic IT consulting messaging, we highlighted their specific capabilities to attract the right decision-makers.
The commission-only model was what got Crux through the door. After being burned repeatedly, zero risk meant they could test the partnership without another costly, disappointing commitment.
The first leads arrived within 10 days. But it wasn't the speed that impressed the Crux team. It was the quality. These weren't tyre-kickers or information-gatherers. These were companies with budgets, timelines, and specific project requirements.
Over 6 months, we delivered 117 qualified leads. With a close rate of 65%, nearly two out of every three leads became a paying client. At an average project value of £72,000, each conversion represented transformative revenue.
The team that started as our most sceptical client became our strongest advocates. Not because we promised. Because we proved.
After several poor experiences with agencies, we were sceptical. Elevate changed that completely. A 65% close rate on their leads speaks for itself. They took the time to understand our niche and delivered prospects that were ready to buy.
Book a free 20-minute growth assessment and see how commission-only lead generation can work for your IT consultancy.
Get Your Free Growth Assessment